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一灯直播间|带你了解新起之秀—Permission

9月14日下午3点,本期直播间将迎来了这位重量级嘉宾做客一灯,他是Permission的首席执行官兼创始人Charles Silver,并于下午为一灯社区用户以及其他投资者带来了精彩的分享!

以下就是本期的精彩内容:

Jacky:欢迎大家来到本期一灯社区AMA直播间,我是主持人Jacky!今天有一位新嘉宾做客一灯社区——Permission的首席执行官兼创始人Charles Silver!首先请Charles来跟我们自我介绍下。

Welcome Charles Silver, CEO & Founder of Permission. Could you please give us a brief introduction of yourself?

Charles:Hello Everyone. My name is Charlie Silver, CEO and founder of Permission. I am glad to be here and share our project with you. My career has been in finance and technology. I’m also the co-founder of Reality Shares, an SEC registered investment adviser with five NASDAQ and NYSE-traded ETFs, as well as co-founder of BlockForce Capital, a cryptocurrency hedge fund. Prior to founding Permission, I’ve had two very successful exits and have a deep understanding of how to build a winning team. My last company had over 60 million users, and I sold it for over 100 million dollars.

大家好,我是Charlie Silver,Permission的首席执行官和创始人。很高兴可以在这里跟大家分享我们的项目。 我一直从事金融和科技领域。 除此之外,我还是Reality Shares的联合创始人,是SEC在美国纳斯达克和纽约证交所交易的5只ETF的SEC注册投资顾问,还是加密货币对冲基金BlockForce Capital的联合创始人。 建立Permission之前,我有两次非常成功的创业经历,并对如何组建一支成功的团队有深入的了解。我的上一家公司拥有超过6000万用户,最终以超过1亿美元的价格将其出售。

Jacky:再次感谢Charles的到来。在访问正式开始之前,先走一波直播福利。现在扫码注册Permission就送250ASK,大家赶快扫码参与吧。Permission为庆祝16日上Bithumb Global, 今天注册即奖励250ASK,然而平时注册只奖励100ASK,所以大家要抓紧机会哦!官网链接:https://permission.io/zh/ 点击链接,注册参与活动哦~

(Bithumb Global官方公告)

(Bithumb Global官方发推)

正式访问内容

Phase 2 Q&A Session

问题1:之前有新闻表示,科银中国Collinstar China有投资Permission。请问下Charles,能否Permission能否给我们介绍下Permission背后的投资机构么?以及后续有融资相关的计划吗?

The news report said that Collinstar China has invested Permission, can i ask Charles to introduce more investors who have invested permission? and any further fund raising plan?

Charles:To date, in addition to Colllinstar, the company has been supported by professional blockchain investors, including Eric Ervin of Blockforce Capital and Richard Li of Certus.One and Alphablock Investments, and a number of whales.

迄今为止,除了科银中国,Permission获得了众多重磅专业区块链投资者的支持,包括Blockforce Capital的Eric Ervin和Certus.One的Richard Li,Alphablock投资公司,以及其他一些投资界举足轻重的人物。

We have done a Series A and B equity round. As the business model expands ,we will do a Series C equity round with world class investors.

我们已经完成了A轮和B轮股权融资。随着商业模式的扩展,我们将针对世界级投资者进行一轮C轮融资。

问题2:近期关于Permission项目有很多新闻,所以先请Charles来为我们简单介绍一下“什么是Permission”以及创建初衷是什么。

There is quite a lot of news about Permission recently, please introduce “what is Permission” and the reason why you build it ?

Charles:Permission.io’s mission is dedicated to helping individuals be compensated for their time and data while engaging in e-Commerce. Web 2.0’s business model is driven by tech giants who harvest and profit from our data when we shop or search for products online.

Permission.io的使命也是我们创建这个项目的初衷,是致力于帮助个人在电子商务活动中获得时间和数据方面的补偿。 Web 2.0的商业模式由技术巨头驱动。这些科技巨头在我们在线购物或搜索商品时获取我们的数据并从中获利。

Permission is about changing that model. We want to make sure that individuals receive value for their time and data in Web 3.0. That is why we are creating opportunities for people to share their data and earn our cryptocurrency, ASK, while engaging in eCommerce.

Permission.io致力于改变这种方式。 我们要确保个人在Web 3.0中能从自己的时间和数据中获得价值。这就是为什么我们为人们创造机会在电子商务和其他场景下赚取我们的代币ASK。

问题3:电子商务方面在币圈的项目其实不在少数的,那想问下Permission团队为什么要选择从电子商务切入呢?

There are some e-commerce blockchain project ,could you please explain why your project starting from e-commerce?

Charles:Permission aims to return the ownership of time and data to individuals. Why does Permission enter the e-commerce market?

e-commerce advertising amounts to roughly 40% of all digital advertising spend, and is rapidly increasing with Covid-19. With so much competition for consumers’ time and data, retailers that engage customers on their own terms differentiate themselves and see increased loyalty and ROI.

电子商务广告约占所有数字广告支出的40%,并且随着Covid-19的出现而迅速增长。在消费者的时间和数据竞争如此激烈的情况下,以自己的方式吸引客户的零售商使自己与众不同,忠诚度和投资回报率都有所提高。

Our simple-to-use coin helps retailers ask permission to engage. We make it easy for buyers to grant permission and for advertisers to offer rewards for buyers’ time and data while viewing advertisements, product videos and other branded content.

我们的代币简单易用,买家在观看广告、产品视频和其他品牌内容时可以授权许可,零售商与广告商在获得许可后可以为买家的时间和数据提供奖励。

问题4:那在已有的币圈电子商务项目的对比下,Permission在区块链技术上有哪些颠覆性和创新性的体现吗?有哪些独特的项目优势和特色?

What is the most strength or differentiation of permission.io ?

Charles:Our core strength is our technology. Data algebra’s ability to liquify data into mathematics across different data bases and sources allows individuals to build a personal database that can then be permissioned and monetized in multiple platforms.

我们的核心力量是我们的技术。数据代数能够使不同来源的数据流动,使个人可以建立个人数据库,然后可以在多种场景中进行许可和货币化。

This is a major problem in Ecommerce and Advertising – there are so many different databases and you cannot utilize all the data on different databases because they have different coding languages – until now.

这是电子商务和广告业的一个主要问题——直到现在,有太多不同的数据库,你不能利用不同数据库上的所有数据,因为它们有不同的编码语言。

Permission.io’s data algebra allows us to integrate data from all data bases – search, shopping, social, etc. -and this allows our token to work across all platforms, APIs, browsers and ecosystems. Not just using ONE browser, like BAT token uses only one browser BRAVE. Permission can operate across all browsers and platforms. Permission.io’s technology, Data algebra enables people to really own and monetize their data across the entire global digital ecosystem.

Permision.io的数据代数技术允许我们将所有数据库,包括搜索、购物、社交等等整合,这使得Permission的通证能够在所有平台、应用程序界面、浏览器和生态系统中工作。不只应用于一种浏览器,像BAT通证就只能使用一种浏览器BRAVE。Permission可以在所有浏览器和平台上操作。Permission.io的数据代数使人们能够真正地在全球的数字生态系统中控制自己的数据并从中获利。

For retailers, we can provide superior datasets that are integrated and permissioned. This allows retailers to target the richest data set possible, leading to significantly better ad campaigns and increased return on advertising dollars.

对于零售商,我们可以提供集成和经许可的优秀数据集。这使得零售商能够将最丰富的数据集作为目标,从而显著提高广告活动的效果,并提高广告收入。

We run an independent, Permission blockchain, which enables speed and transparency of transactions. For example, BAT is an ERC-20 that gets bogged down by gas costs and lacks transparency about when earning events occur. All of our business model innovations are focused on making crypto easy to earn, use and spend.

我们运行一个独立的Permission区块链,以实现交易的速度和透明度。 BAT (注意力币)是一个基于ERC-20的通证,由于Gas费用过高、赚取通证缺乏透明度等而陷入困境。我们所有的商业模式创新都致力于使通证更易于赚取、使用和花费。

Another distinction is our mature, well-seasoned, executive team, many of whom have built companies for decades with multiple exits.

另一个区别是我们成熟、经验丰富的执行团队,其中许多人在过去的数十年中创建了多个公司,并成功退出。

问题5: 电子商务平台发展的最大阻碍应该主要是用户和企业的一些信任问题难以解决,针对这一难题Permission是怎么处理的呢?

The biggest obstacle to the development of e-commerce platform should mainly be the difficulty of solving some trust problems between users and enterprises. How does Permission deal with this problem?

Charles:Data is now the backbone of the digital economy and consumer trust is fundamental to customer relationships. Regulations like Europe’s GDPR and the CCPA (California Consumer Privacy Act) are just two examples of protections aimed at safeguarding user data. We have created the best solution by enabling the asking and granting of permission for the use of data. We believe establishing trust with the consumer requires making it clear how data will be utilized, compensating them for that data with a trusted currency, and then respecting those agreements.

数据是数字经济的支柱,消费者信任是客户关系的基础。像欧洲的GDPR和CCPA(加州消费者隐私法案)等法规只是保护用户数据的两个例子。我们通过允许请求和授予数据使用权限来创建最佳解决方案。我们认为,与消费者建立信任需要明确数据的使用方式,用可信货币对数据进行补偿,然后尊重这些协议。

问题6:对于电子商务来说,平台流动性是至关重要的,那请问下Charles作为广告商、代理商、内容提供商和个人等不同角色,该怎么在Permission的经济模型下获利?

for E commerce, platform liquidity is really important, how could aadvertisers, individuals and content providers benefit from Permission’s economic model?

Charles:individuals profit from sharing data and by engaging with advertisements throughout the shopping experience.

个人在购物过程中从分享数据及参与广告中获利。

Advertisers profit and increase ROI by targeting precisely and transparently, building long-term customer loyalty and trust.

广告商通过精确而透明的目标定位,建立长期的客户忠诚度和信任度来获利并增加投资回报率。

Content providers profit from targeting users who volunteer to receive their ads.

内容提供商以自愿接收广告的用户为目标,从中获利。

问题7:电子商务平台的通证经济模型和相关激励的设计至关重要,能分享一下Permission的通证经济是如何设计的吗?

The token economy design and incentive will be really important, could Charles please share with us how to design permission.io‘s token economy?

Charles:It starts with individual members that are attracted to our mission and platform. As individuals come on board, advertisers will seek to reach them on a permission basis. Additionally, eCommerce vendors and others who transact online will want to use ASK to drive conversions. Working with payments companies and other retailers about expanding the acceptance of ASK will fuel the economy as well.

它从吸引契合我们使命和平台的个人成员开始。 随着个人的加入,广告商将寻求在允许的基础上与他们取得联系。 此外,电子商务供应商和其他在线交易者将希望使用ASK促成转化。 Permission与支付公司和其他零售商合作,以扩大对ASK的接受度,也将推动经济发展。

问题8:Permission发展至今,在实体落地应用发展方面有哪些应用吗?

Till now, is there any landed application?

Charles:Permission.io recently announced its core application that serves as entry to the Permission platform. Users can sign up to become Permission members and begin earning ASK for watching product videos and engaging with branded content while shopping 10,000+ products.

Permission.io已经发布进入其平台的核心应用程序。用户可以注册成为Permission会员,在购买10,000多种产品的同时,观看产品视频、参与品牌内容就可以赚取ASK。

Users also earn for providing profile data and for referring friends, amongst other activities. The application will demonstrate how eCommerce retailers can drive conversions by rewarding consumers with ASK for the ongoing sharing of

data along the buying journey.

用户还可以通过提供个人资料和推荐朋友等活动赚取收入。应用程序将演示电子商务零售商如何通过奖励促使消费者在购买过程中不断分享数据。

Permission has signed a deal with Coinpayment making ASK available to be used by over 4000 merchants. In addition, Permission can also accept payment by Bitcoin & ETH.

Permission已与Coinpayment签署协议,这样4000多家商户都可以使用ASK。此外,Permission还可以接受BTC和ETH付款。

问题9:2020年因为疫情原因,全球经济环境大体上还在挣扎复苏阶段,那想问下Charles,您怎么看待加密货币行业的后续走势?目前DeFi很火,Permission有和DeFi的结合点吗?

Due to COVID-19, the global economy is still recovering. How do you see the coming market of the crypto industry? and DeFi is popular now, any connection between Permission and DeFi?

Charles:I think the crypto industry is going to accelerate. After all, crypto was created as a result of the financial crisis in 2008 when central banks around the world printed money to avoid a crisis.

我认为加密产业将加速发展。 毕竟,加密货币是由于2008年金融危机而创建的,当时世界各地的中央银行为了避免危机不断印制钞票。

Today’s crisis with Covid-19, we are seeing multiples of the level of money printing we saw in 2008, which will only enhance the interest and adoption of cryptocurrency.

在Covid-19危机的今天,我们看到的现金印刷量是2008年的多倍,这只会增加人们对加密货币的兴趣和的使用率。

Yes Defi is hot. Our plans are to have an ERC-20 wrapper so people can yield farm with ASK.

我们计划通过ERC20链,让用户可以进行农场挖矿,赚取ASK。

问题10:从经济考虑到落地布局,能看出来Permission是在认真为项目发展布局。那关于Permission在下半年以及未来有怎样的发展规划呢?

From token economy to real user cases, Permission has a very clear development picture. What about the roadmap for the second half year of 2020  and in the future?

Charles:We have just launched Version 1.0 of an application that allows members to earn from their data while shopping, viewing videos, clicking on advertisements, and interacting with retailers.

我们刚刚推出1.0版本的应用程序,使会员可以在购物、观看视频、广告以及与零售商互动时从自己数据中获利。

By the end of Q4, we will release a browser extension and the plugins for e-commerce platforms, including Shopify, Magento, WooCommerce, Big Commerce, and Volusion. This enables the over 5M independent operators on these platforms to gain new customers and increase their sales by rewarding consumers for data and incentivizing behavior with ASK.

到第四季度末,我们将发布扩展浏览器和电子商务平台的插件,包括Shopify、Magento、WooCommerce、Big commerce和Volusion。这会让这些平台上超过500万的独立运营商能够通过使用ASK奖励消费者的数据、激励消费者的行为,从而获得新的客户并增加他们的销售额。

Permission’s vision is to make ASK a primary advertising option for eCommerce retailers. Retailers that deploy our plugin and use ASK to engage customers will drive conversions and increase sales.

Permission的愿景是让ASK成为电子商务零售商的主要广告选择。配置我们插件和使用ASK吸引客户的零售商将推动转换和增加销售。

The plugin distribution will create a network effect of attracting both advertisers and users via a novel channel that will push awareness and adoption of ASK to become a global crypto rewards program working and thriving outside of the Permission Platform.

插件发行将创造一种网络效应,通过一个新颖的渠道吸引广告商和用户,推动ASK的使用,使其成为一个可以在Permission平台之外运作的全球加密奖励计划。

以上就是本次Charles带来的精彩分享,感谢Permission团队对本次活动的支持!同时也感谢各大媒体伙伴的大力支持!

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